Dermatology practice owners and professionals are typically no strangers to LinkedIn. The social media platform makes networking with colleagues and staying up-to-date on industry knowledge quite simple. Yet, many don’t realize the importance of having a LinkedIn business page specifically for their practice. Here’s why you’ll want to get one set up as soon as possible…
Social Media Is Non-Negotiable
Gone are the days when having a social media presence was something fun for businesses to play around with. The truth is, if your dermatology practice doesn’t have an active and engaging online presence, it will cost your business in more ways than one. We see it happen far too often. A highly skilled candidate declines a job offer, in part because a practice’s online presence is either non-existent or simply doesn’t measure up to today’s modern standards.
LinkedIn is an excellent place to share your specialized industry knowledge as a professional, but don’t miss out on the opportunity to use it to market your practice as a whole—just like you would on Facebook or Instagram. Plus, according to DMR Stat Reports, close to 15% of LinkedIn users aren’t on Facebook, which means you could be missing a sizable chunk of your audience if you aren’t sharing content on LinkedIn.
In this small but highly competitive field, ensuring confidentiality for job seekers is essential. And LinkedIn knows this! In fact, LinkedIn is the most trusted social media network when it comes to how users feel about privacy and information sharing. Without that trust, there wouldn’t be 6.65 million healthcare professionals utilizing the platform today.
But what does this mean for you as a practice manager?
It means that having a LinkedIn business page creates opportunities for confidential conversations with other professionals. A job seeker can directly reach out to your practice through LinkedIn with confidence that their search will remain confidential. Industry leaders can send messages to your practice stating that they admire your work and wish to collaborate with you. And curious potential patients can send inquiries to your page to see if you might be a good fit for their healthcare needs. The possibilities are endless!
Social Media Success Made Simple
A LinkedIn business page is a great place to share content that sets you apart from other dermatology practices in the area. It will also improve SEO, making it even easier to be discovered in online searches. Whether it attracts new patients or gives potential employees a peek into who you are as a practice, having a LinkedIn business page is a win-win!
If you’re ready to go all-in on your practice’s social media presence and would like some expert help, myDermRecruiter is here for you! We take the stress of creating and maintaining a robust social media presence off the plate of practice managers so that you can focus on your other pressing tasks. Our Social Media Management services help you become part of the online conversations happening right now.
With no long-term contracts and customized pricing and strategies, there’s no reason why you shouldn’t give our social media experts a try! To learn more about myDermRecruiter’s Social Media Management services, contact Jessica Dickens today at 636-239-1787 Ext. 180 or Jessica@myDermRecruiter.com.