It’s fair to say that in our modern world, the businesses with thriving social media accounts have a much better chance at reaching long term success than those who do not. And dermatology practices are no exception!
Social media plays a pivotal role in helping consumers make purchasing decisions, especially when it comes to health and wellness services and products. Not only can a strong social media presence help people find your dermatology practice, but it also allows you to create an experience for patients even before they walk through your door.
The Cost of Not Posting
Choosing not to engage in the conversations happening online is detrimental to the growth of your practice.
Imagine being a potential patient searching Facebook for a dermatologist. They stumble across your page only to find that the last time you posted anything was three years ago.
Within seconds they’re already looking elsewhere. When they come across a competing practice posting relevant content daily, they won’t give your office another thought.
The Cost of Poor Posting
And if you are posting content, you know that social media management is time-consuming and often frustrating to figure out.
Not only do you have to spend time planning out your content, but you also have to stay up-to-date on all of the changes that frequently take place across various channels.
One of the biggest social media struggles that we at myDermRecruiter see is dermatology practices posting, but no one viewing or interacting with their content. Outdated posting methods and irrelevant content will lead to low engagement, which also influences potential patients searching for a dermatologist.
Your Social Media Solution
And, this is why it’s essential to have a knowledgeable person on your team dedicated to helping your practice get social media right. That’s where myDermRecruiter’s Social Media Management services can help!
Our social media experts help your practice shine by creating fun and engaging content for Facebook, Instagram, LinkedIn and TikTok. By allowing myDermRecruiter to take over your practice’s social media accounts, you can concentrate on what truly matters—caring for your patients.
Plus, there’s no need to explain your specialty because our social media managers are solely dedicated to the field of dermatology. You’ll be assigned a single point of contact who will get to know your unique brand and build a social media conversation that fits your needs.
Reach Success with Social Media Support
With a low monthly fee and no long term commitments, why not give myDermRecruiter a try for your practice’s social media needs?
Check out this case study to see our social media services in action. Not only did a social media boost help this client attract new patients, but it also sparked interest from talented physicians and mid-level practitioners seeking employment.